Lead magnet forecast — Nigel Thomas

How many booked calls can
lead magnets generate
for your business?

Built from real tracked data only. Two case studies, two real call numbers. Set your targets and see exactly what to expect.

01Real client results — actual messages
60+
calls booked in under a month
Client A
12
calls booked in 48 hours
Client A — SDR
6–7
qualified calls in one week
Client B
Client message about qualified calls Client message about DM volume SDR reporting 12 calls in 48 hours 60+ calls in under a month Record views and comments 4-5 calls booked confirmation
02Why lead magnets work for an agency like yours
🎯
Warm leads, not cold outreach
Every person who comments already raised their hand. Your SDRs are working warm conversations — not battling inbox fatigue from cold sequences.
⚙️
Automation handles the delivery
Comment the keyword → they receive the resource automatically. No manual work. Your SDRs pick up only when there's a real conversation to continue.
📈
Compounds over time
Each post builds your authority and trains your audience. The more you post, the more your followers know to comment — volume grows without spending more.
💰
No ad spend required
You already have 66,000 followers. Lead magnets turn your existing audience into pipeline. The cost is content creation — not media budget.
03Where the rates come from
Case study A — no SDR
7
meetings from 2 posts
Raw comments1,068
Actual unique commenters*534
Rate1.31%

No SDR. Pure inbound — people self-selected into a DM conversation.

Case study B — with SDR
4–5
calls from 2 posts
Raw comments244
Actual unique commenters*122
Rate3.69%

SDR followed up every reply. Closest to your setup.

* LinkedIn counts replies as comments. Actual unique commenters ≈ 50% of the raw number shown on the post.

04Set your numbers

Floor rate — no SDR

1.31%

1 call per 76 actual commenters. The minimum you should expect.

Case Study A: 7 ÷ 534

With SDR follow-up

3.69%

1 call per 27 actual commenters. SDR works every reply.

Case Study B: 4.5 ÷ 122

Using floor rate. You have SDRs — your real results will be higher.
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05Your forecast — by monthly post volume

Based on your average comments per post above, here's how many calls and how much revenue each posting frequency generates per month.

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Posts per month Calls/month Clients/month Revenue/month vs target
06How many posts do you need to hit your target?
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The numbers change when yours do.

Adjust your target, deal value, close rate, or expected comments per post — everything recalculates. The rates are locked to real tracked data. What changes the output is how many people comment, which is what sharper hooks and better assets produce.

Built by Anton Reyes — 90dayauthorityhq.com